Richard James Myburgh
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- Audi

 

Audi A1 Micro & Mobi Site
Client: Audi / Ogilvy One
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The Audi Micro Site was awarded a gold Prize at the 2013 Assegai Awards, a Bronze prize at The Bookmark Awards 2013 and was a 2013 Loerie finalist. The landing page of the microsite is zoned into 3 areas for each section – Enter, Audi A1 (features and configurator) and Über Offers. The site is designed as a grid with each block moving and changing to reveal new content and speak to customisation. The site is also responsive when moused over – for example the Über Offers banner flips to reveal the 5 finance offers. The landing page establishes the horizontal type of navigation used throughout the site. It also introduces the illustration and design style, and a glimmer of how impressive a user’s Audi A1 Experience can be.

This features the configurator as well as the A1’s USPs and features. The crosses next to the vehicle respond when moused over and animate in on the left to reveal more detail about the car. The configurator is an interpretation of the Audi rings and users make their way through the process top to bottom.
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Awards
Loeries Finalist: Microsites
The Bookmark Awards: Bronze - Microsites
The Assegai Awards: Gold - Websites
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Credits
Agency: Ogilvy & Mather Cape Town, Executive Creative, Director: Chris Gotz, Creative Director: Nicholas Wittenberg, Art Director: Martine Hazell, Copywriter: Alex Holmes, Designer: Richard Myburgh, Motion Designer: Andrew Pullen, Illustrators: Am I Collective, Digital Producer: Yolanda Snyman, Head of Development: Umar Jakoet, Developer: Darius de Witt, Developer: Siyabonga Makwelo, Strategist: Dave Mackay, Managing Partner: Adrian Varkel